{"id":15747,"date":"2026-06-12T10:00:30","date_gmt":"2026-06-12T08:00:30","guid":{"rendered":"https:\/\/manuelcaffe.it\/?p=15747"},"modified":"2026-06-12T10:32:02","modified_gmt":"2026-06-12T08:32:02","slug":"gen-z-and-a-new-way-of-experiencing-coffee","status":"publish","type":"post","link":"https:\/\/manuelcaffe.it\/en\/gen-z-and-a-new-way-of-experiencing-coffee\/","title":{"rendered":"GEN Z AND A NEW WAY OF EXPERIENCING COFFEE"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row gap=&#8221;20&#8243;][vc_column]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1740745254484 mpc-row\"><div class=\"wpb_column vc_column_container vc_col-sm-4 mpc-column\" data-column-id=\"mpc_column-196a3f048b50c70\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 mpc-column\" data-column-id=\"mpc_column-286a3f048b5104b\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\"><a href=\"\/?page_id=10671\"><strong><span style=\"font-size: 60px;\">MAGAZINE<\/span><\/strong><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 mpc-column\" data-column-id=\"mpc_column-686a3f048b511d5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1740671682660 vc_column-gap-20 mpc-row\"><div class=\"wpb_column vc_column_container vc_col-sm-2 mpc-column\" data-column-id=\"mpc_column-336a3f048b516a1\"><div class=\"vc_column-inner vc_custom_1740671529744\"><div class=\"wpb_wrapper\"><a href=\"\/en\/blog\/coffeechef-en\/\" title=\"Coffee&amp;Chef\" data-id=\"mpc_button-486a3f048b5162b\" class=\"mpc-button mpc-init mpc-transition mpc-typography--preset_5 magbutton\"><div class=\"mpc-button__content mpc-effect-type--none mpc-effect-side--none\"><span class=\"mpc-button__title mpc-transition\">COFFEE&amp;CHEF<\/span><\/div><div class=\"mpc-button__background mpc-transition mpc-effect-type--fade mpc-effect-side--in\"><\/div><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 mpc-column\" data-column-id=\"mpc_column-366a3f048b518f7\"><div class=\"vc_column-inner vc_custom_1740671542792\"><div class=\"wpb_wrapper\"><a href=\"\/en\/blog\/sapere-en\/\" title=\"Coffee&amp;Chef\" data-id=\"mpc_button-46a3f048b51896\" class=\"mpc-button mpc-init mpc-transition magbutton\"><div class=\"mpc-button__content mpc-effect-type--none mpc-effect-side--none\"><span class=\"mpc-button__title mpc-transition\">SAPERE<\/span><\/div><div class=\"mpc-button__background mpc-transition mpc-effect-type--fade mpc-effect-side--in\"><\/div><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 mpc-column\" data-column-id=\"mpc_column-456a3f048b51b51\"><div class=\"vc_column-inner vc_custom_1740671549254\"><div class=\"wpb_wrapper\"><a href=\"\/en\/blog\/m_voice-en\/\" title=\"Coffee&amp;Chef\" data-id=\"mpc_button-246a3f048b51ae9\" class=\"mpc-button mpc-init mpc-transition magbutton\"><div class=\"mpc-button__content mpc-effect-type--none mpc-effect-side--none\"><span class=\"mpc-button__title mpc-transition\">M_VOICE<\/span><\/div><div class=\"mpc-button__background mpc-transition mpc-effect-type--fade mpc-effect-side--in\"><\/div><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 mpc-column\" data-column-id=\"mpc_column-356a3f048b51d56\"><div class=\"vc_column-inner vc_custom_1740671564392\"><div class=\"wpb_wrapper\"><a href=\"\/en\/blog\/caffe-in-chicche-en\/\" title=\"Coffee&amp;Chef\" data-id=\"mpc_button-26a3f048b51d01\" class=\"mpc-button mpc-init mpc-transition mpc-typography--preset_5 magbutton\"><div class=\"mpc-button__content mpc-effect-type--none mpc-effect-side--none\"><span class=\"mpc-button__title mpc-transition\">caff&egrave; in chicche<\/span><\/div><div class=\"mpc-button__background mpc-transition mpc-effect-type--fade mpc-effect-side--in\"><\/div><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 mpc-column\" data-column-id=\"mpc_column-746a3f048b51f61\"><div class=\"vc_column-inner vc_custom_1740671573019\"><div class=\"wpb_wrapper\"><a href=\"\/en\/blog\/coffee-trends\/\" title=\"Coffee&amp;Chef\" data-id=\"mpc_button-146a3f048b51f05\" class=\"mpc-button mpc-init mpc-transition mpc-typography--preset_5 magbutton\"><div class=\"mpc-button__content mpc-effect-type--none mpc-effect-side--none\"><span class=\"mpc-button__title mpc-transition\">coffee trends<\/span><\/div><div class=\"mpc-button__background mpc-transition mpc-effect-type--fade mpc-effect-side--in\"><\/div><\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 mpc-column\" data-column-id=\"mpc_column-826a3f048b5216c\"><div class=\"vc_column-inner vc_custom_1740671578252\"><div class=\"wpb_wrapper\"><a href=\"\/en\/blog\/coffeewellness\/\" title=\"Coffee&amp;Chef\" data-id=\"mpc_button-306a3f048b5211d\" class=\"mpc-button mpc-init mpc-transition magbutton\"><div class=\"mpc-button__content mpc-effect-type--none mpc-effect-side--none\"><span class=\"mpc-button__title mpc-transition\">Coffee&amp;Wellness<\/span><\/div><div class=\"mpc-button__background mpc-transition mpc-effect-type--fade mpc-effect-side--in\"><\/div><\/a><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_single_image image=&#8221;15761&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1780564021671{margin-top: 35px !important;margin-bottom: 35px !important;}&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; alignment=&#8221;center&#8221;]<a href=\"https:\/\/manuelcaffe.it\/en\/blog\/coffee-trends\/\" title=\"\"  data-id=\"mpc_button-396a3f048b52349\" class=\"mpc-button mpc-init mpc-transition mpc-typography--preset_4 \" ><div class=\"mpc-button__content mpc-effect-type--none mpc-effect-side--none\"><span class=\"mpc-button__title mpc-transition\">COFFEE TRENDS<\/span><\/div><div class=\"mpc-button__background mpc-transition mpc-effect-type--fade mpc-effect-side--in\"><\/div><\/a>[vc_empty_space][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|font_size:28|text_align:center|color:%23FFFFFF|line_height:1.4&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243;][vc_column css=&#8221;.vc_custom_1740734321155{padding-top: 20px !important;padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;white&#8221; el_width=&#8221;30&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>There was a time when coffee was mainly a quick ritual. Today, that ritual has not disappeared, but it is changing shape \u2014 and leading this transformation is Gen Z, the generation born between the late 1990s and the early 2010s. For many young people, coffee is no longer just a break: it is an experience, a language, and even a way to express themselves.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\"><strong>From Ritual to Discovery<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Gen Z approaches coffee with curiosity. They do not simply drink it; they want to understand where it comes from, how it is grown, and how its flavour changes depending on the brewing method. <strong>Origin, sustainability, supply chain, and quality are no longer abstract concepts, but elements that make coffee more interesting and authentic<\/strong> \u2014 something to discover, share, and talk about.<\/p>\n<p>&nbsp;<\/p>\n<p>In this context, <strong>brands with a long-standing tradition such as Manuel Caff\u00e8 become important points of reference<\/strong>: companies able to combine experience, research, and passion to create balanced and distinctive blends.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;15755&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1780564287725{margin-top: 35px !important;margin-bottom: 35px !important;}&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\"><strong>Coffee as a Social Experience<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Coffee has become part of an everyday aesthetic<\/strong>: the right cup, the morning light, the pause during the day. A small personal ritual that, at the same time, turns into a collective story, especially online. Cold brews, iced lattes, and more creative coffee preparations can easily become <strong>content to share through<\/strong> <strong>videos, stories, and photos<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\"><strong>Tradition and Innovation<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>This new approach does not erase tradition \u2014 quite the opposite. Gen Z often rediscovers it through a different perspective, keeping <strong>Italian espresso as a strong foundation from which new habits<\/strong> emerge: filtered coffee, cold beverages, and alternative brewing methods. It is not about replacing one way with another, but about expanding the possibilities.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>It is a dialogue between past and future, between coffee culture and experimentation<\/strong>. The value of tradition becomes essential, while the espresso culture built over time continues to represent a solid starting point for exploring new ways of experiencing coffee.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;15758&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1780564283082{margin-top: 35px !important;margin-bottom: 35px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\"><strong>A Change That Involves Everyone<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The real change brought by Gen Z is not only about the drinks themselves, but about the way coffee is experienced. <strong>There is greater interest in the story behind every cup and a stronger desire to share the experience<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>In this scenario, coffee returns to being what it has always been: <strong>a meeting point<\/strong> that goes beyond the caf\u00e9 counter and reaches new cultures and new sensibilities. <strong>A valuable characteristic for a beverage that, even after centuries, continues to reinvent itself while remaining contemporary<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_single_image image=&#8221;15752&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1780564376258{margin-top: 35px !important;margin-bottom: 35px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There was a time when coffee was mainly a quick ritual. Today, that ritual has not disappeared, but it is changing shape \u2014 and leading this transformation is Gen Z, the generation born between the late 1990s and the early 2010s. For many young people, coffee is no longer just a break: it is an experience, a language, and even a way to express themselves.<\/p>\n","protected":false},"author":2,"featured_media":15761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[135],"tags":[],"class_list":["post-15747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee-trends","category-135","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GEN Z AND A NEW WAY OF EXPERIENCING COFFEE - Manuel Caff\u00e8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manuelcaffe.it\/en\/gen-z-and-a-new-way-of-experiencing-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEN Z AND A NEW WAY OF EXPERIENCING COFFEE - Manuel Caff\u00e8\" \/>\n<meta property=\"og:description\" content=\"There was a time when coffee was mainly a quick ritual. 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Today, that ritual has not disappeared, but it is changing shape \u2014 and leading this transformation is Gen Z, the generation born between the late 1990s and the early 2010s. 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